Have you ever tried to sell a product or service online only to have not many people buying?
Or are you doing well in your business, but you could be making even more sales but can't figure out why your sales are stagnant and have plateaued?
The real reason why a lot of people cannot make a lot of sales is because they are selling their products and services features, not their benefits.
But benefits alone don't really make a big difference if you don't know your exact demographics or in other words the exact type of person that really wants your product.
Do you know exactly what your dream customer looks like? The type of customer that wants to buy everything in your store?
You see - that's something that most business owners don't really think about until it's too late. But if you're reading this now then you're most likely not the typical business owner. You see the truth is...
There are normal customers who might buy your product and there are what we call hyper responsive buyers who really want to find you and buy your product.
Can I ask which one of these buyers do you want to attract?
Well let me tell you a secret.
This is why gather the right intelligence about your perfect buyer is crucial before you begin to market your products or services.
Now that I have your attention, how can you go about creating a buyer profile? And beyond that how do you know where to find these people? And how to write your sales copy so that it appeals to them?