Studies show that images, illustrations, pictures, and other visual presentations are more easily recognized, understood, and remembered compared to text. This is because our brain processes images simultaneously while it processes language in a linear/sequential manner.
In other words, text takes longer to process. This is why infographic is getting more and more popular, especially for online marketers.
Did you know that illustrations are processed 60,000 times faster than text? Imagine this—what is easier to do, show a circle or describe it in words? Everyone knows how a circle looks like but when asked to describe it, a lot of people will have difficulty.
Not only is it more easily recognized, understood and remembered—graphical illustrations also stimulate and provoke emotional reactions from its viewers. It also increases the human brain’s creative thinking and imagination.
How does this concept coincide with illustrations being powerful? It’s no secret that our feelings and emotions play a big part in our decision making process. Your logical sense may tell you otherwise but most of the time, it’s your feelings or emotions that leads your decision making course. Successful marketers know this.
Over the years, advertisers and marketers have been following the concept that graphic illustrations sell goods. It has been proven over the years that presenters who use visual presentations are more successful in getting their audience to take action.